Conceptualizing a Brand Identity for Loft Hotel
As the Loft Hotel established its foundation in Nigeria, it saw the needs to carve for itself an identity; a visual identity that would match what it stands for. Effect Studios was tasked with visualizing the story and essence of Loft Hotel to sculpt for it a meaningful identity.
The hotel will be earmarked as a comforting experience for regular guests and first time visitors. The unique use of shades of burgundy and green signify sophistication and embody the ambition of the hotel's roots.
